Ego Lifestyle certainly knows how to turn on the bling factor, with its new range of laptops, boasting changeable suits. The Ego laptop comes in four styles ranging the Ego edition, the Personal edition, the Diamond edition and the Limited edition. These notebooks come with gold, silver and bronze leather cove well Swarovski crystal-studded designs. The laptops comes in three different witty sayings engrave side—"She's pretty, but not perfect", "She's sexy, but not in control" and "She's international and on the run.

The Ego is a premium quality product, which distinguished itself by its contemporary design and unique styling. To ensure the easy going factor, the Ego embodies the latest mobile technology.It features and AMD turion 64 mobile technology for outstanding performance, exceptional wireless compatibility and great battery life to address the demands of the most advanced user.

The product also offers 15 one touch access keys that launch several handy application or services such as pre-bootable internet browsing, pre-bootable access to contacts and agenda, pre-bootable access to media environment to use the Ego as a portable DVD/CD player. In addition to these features, this lifestyle device also offers the Phoenix Firstware applications which offer on-baord recovery, a dynamic and secure back up system.

Recently, at the Microsoft Fashion PC award 2008 show, the Ego won the best fashion PC award. For Ego, the fashion PC award not only marks a technical validation for their leading role played in design, development, and production of high end luxury consumer electronics, but is also a recognition of their role in the forefront of developing the traditional computer to look more stylish.

The ego brand has been built around three main cornerstones – Easy Going, Luxury and Design, and Mobility. These cornerstones form the basic elements around which each Ego products is build. Focussing on optimal user experience, Ego concentrates on keeping close control on all its activities. Prices start $5000 onwards.


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