Serenata Mobile Phone


SERENATA IS A music mobile phone that focusses on sound quality and at the same time, offers a more sophisticated lifestyle to its customers. Bang Et Olufsen's expertise in concept development, user-interface experience, acoustic sound capabilities and design skills, together with Samsung's leadership in mobile phone technology, engineering and quality, have devised a new way of combining unique music and mobile experiences for its consumers.

ACOUSTIC PERFORMANCE DEDICATED TO USE Serenata features a built-in stereo speaker system, which delivers outstanding sound quality. Equipped with a built-in hi-fi speaker and outstanding bass system, the phone delivers high-quality sound without any distortion. With this state-of-the-art technology, mobile phone users can enjoy various kinds of music—from pop and rock to jazz and classic—in the same way that they would through their hi-fi system at home. Anytime and anyplace, you can listen to the opera in musical quality, as if you were there yourself, through the integrated loudspeaker system or through 'he dedicated stereo EarSet 3.

SOPHISTICATED DESIGN INSPIRED BY NATURE Serenata is a pocket-size music mobile phone with an organic rounded design. "I often take long walks by the sea where I live," explains Bang Et Olufsen designer David Lewis, "and the shape of the nicely rounded stones that are washed to the shore, has always fascinated me. These stones have been carefully shaped and rounded by rolling in the water for millions of years, and they are so wonderful to hold in your hand. This was what I was looking for." The contrast between the cool aluminum and the warm soft-touch lacquer leaves an impression of elegance, slimness and craftsmanship.

INTUITIVE USER INTERFACE The unique music phone's sound quality and elegant design does not compromise the ease of use. The click wheel navigation gives users hassle-free control of music functions. "The basic idea is simplicity and one-hand operation. There are very few actual keys. We use the wheel for all primary operations in the context of sensitive menus, like dialling, writing and accessing the music lists. For secondary operation, the wheel is supported by on-screen operation based on sensi-touch technology," explains Bang Et Olufsen's chief designer David Lewis.

PROVIDING UNIQUE MOBILE EXPERIENCES With Samsung's leadership in mobile phone technology, Serenata represents a unique harmonisation of music and mobile phone features. To offer enhanced multimedia functions, Samsung brings High Speed Downlink Packet Access (HSDPA) connectivity to Serenata. With 3.5 G connectivity, users can enjoy full multimedia features, including music and video, e-mail, M MS and instant purchase and download of music tracks. Also, the phone features a 4 Gigabyte solid-state memory for storing digital music and data.

To conclude, Geesung Choi, President—Telecommunications Network Business, Samsung Electronics, said at the launch, "Since we started our first co-operation with Bang Et Olufsen, we have only been confirmed in our belief that both companies share a passion for innovation and consumer-focussed technology. Serenata is another example of new ways to think of the mobile phone." Torben Ballegaard Sorensen, CEO, Bang a Olufsen, added, "We have high expectations of Serenata, as it is a result of our joint vision to constantly push the boundaries and bring unique and exciting products to our customers."


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